How to create unlimited content without getting overwhelmed

Creating high-quality content is the secret to getting free traffic from the search engines. The challenge is coming up with new content on a regular basis and not becoming a slave to the process.

The first place to start is with keyword research. If you go to www.answerthepublic.com you’ll see exactly what people are searching for. This is a great free starting point, but only the first step.

The next step is to go to google and type in a question based on your topic that is open ended. For example, “how to improve my golf with ___”.

You’ll see Google offering suggested terms like this…

If you add the letter A, then B, then C, etc. you’ll get even more suggestions.

Next, scroll down in the search results until you see people also ask…

If you click on one of the drop down arrows and close it, then repeat, Google will add to the number of suggested terms again and again!

Now that we have a ton of content topics that Google has literally told us they want published, we need to know different formats to keep our website fresh and visitors happy.

Here’s 21 different topics to get started

• How-To Guides: Step-by-step instructions on how to do something.
• Listicles: Lists of tips, resources, or examples.
• Case Studies: Detailed analysis of a particular case or project.
• Interviews: Q&A with industry experts or influencers.
• Product Reviews: Reviews of products or services.
• Opinion Pieces: Personal opinions on industry trends or news.
• FAQs: Answers to frequently asked questions.
• Infographics: Visual representations of data or information.
• Comparisons: Comparisons between two or more products or services.
• Customer Stories: Success stories or testimonials from customers.
• Industry News: Updates on the latest news and trends in your industry.
• Checklists: Lists of tasks or items to help readers stay organized.
• Tutorials: Detailed instructions on how to use a product or service.
• Behind-the-Scenes: Insights into your business processes or team.
• Roundups: Collections of resources, tools, or articles on a specific topic.
• Personal Stories: Sharing personal experiences or lessons learned.
• Guest Posts: Articles written by guest contributors.
• Predictions: Forecasts about future industry trends or developments.
• Myths and Facts: Debunking common misconceptions.
• Resource Lists: Compilations of helpful resources or tools.
• Templates and Downloads: Free downloadable resources for your readers.

Now the key is to pick one day a week to make your content. This will help you stay motivated and be ahead of the curve. When people make content, they tend to set up a recording area or studio and get dressed, put on their make up, etc. and if you only have to do this one day a week, then it is way easier to get it done and you don’t have to think about it for the rest of the week.

So with Monday is your day to create new content then you would start with your keyword for example, “How to improve your golf swing” and then pick a topic like “how to guide” and create your content!

The secret sauce… conversion!

In my experience, you should always start out with video. The reason why is you can convert video into an audio only file and you can also have a transcribed and convert that into a blog post or a PDF or a checklist or multiple other different formats.

Once you have all those continents in different formats, you can use it for social media, guest posts, lead magnets, etc.

If you’d like help creating content or a more detailed explanation of keyword research and content creation, reach out to us here for a free right fit call and we’ll be happy to help!