Seven Reasons Why Every Local Business Needs a Website

If you’re a local business owner, you might not think you need a website, especially if you’re running a brick and mortar store. Business is good, people are finding you and no one’s been complaining.

But here’s the issue. Having a website is essential for every local business. A website serves as a digital storefront, providing valuable information and attracting potential customers. Here are seven compelling reasons why every local business should have a website.

1. Increased Visibility

A website significantly increases a business’s visibility. According to recent studies, over 80% of consumers research a product or service online before making a purchase. When potential customers search online for products or services, businesses with a website are more likely to appear in search results, leading to an increase in foot traffic and sales.

2. Product and Service Showcase

A website allows businesses to showcase their products and services effectively. Detailed descriptions, high-quality images, and clear pricing help customers make informed decisions. This is particularly useful for businesses offering a wide range of products or services. For example, a local bakery can display its menu, special offers, and customer favorites online, attracting more customers.

3. Essential Information

Websites provide essential information such as location, contact details, and operating hours. This reduces the need for customers to call or visit the store to get this information, saving time for both the business and the customer. Additionally, integrating maps and directions can help new customers find the business easily.

4. Promotions and Updates

Businesses can use their websites to announce promotions, special offers, and new products. This keeps customers informed and encourages repeat visits. For instance, a local gym can update its website with new class schedules, membership deals, and fitness tips to engage its audience continuously.

5. Customer Reviews

Websites often feature customer reviews and testimonials. Positive reviews can build trust and attract new customers. In fact, nearly 90% of consumers trust online reviews as much as personal recommendations. Reviews provide valuable feedback that can help improve products and services.

6. Professional Image

Having a website gives a business a professional image. It demonstrates that the business is modern and customer-focused. A well-designed website can set a business apart from its competitors, making it more appealing to potential customers. For example, a local law firm with a professional website can instill confidence and trust in its clients.

7. Cost-Effective Marketing

A website is a cost-effective marketing tool. Compared to traditional advertising methods like print or TV ads, maintaining a website is relatively inexpensive. It allows businesses to reach a wider audience and target specific customer segments through online marketing strategies such as SEO, content marketing, and social media integration.

If your current website hasn’t been updated recently or isn’t helping to generate sales automatically every month, give us a call to see how we can help you leverage the tools available to make your prospects and clients experience better while increasing your bottom line!